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July 25, 2016

Too Faced Born This Way Naturally Radiant Concealer

It’s been quite a while since I’ve done a proper concealer review. Ever since I discovered my new holy grail by Urban Decay a couple of months ago, which truth be told alienated me from my previous Nars Radiant Creamy Concealer obsession, I’ve been very much content with my go-to favorite and really in no hurry to find a substitution or a new addition, for that matter. But that being said, being a beauty addict means I can never sit still for too long and the urge to try new products by different brands creeps up and prompts me to go on a hunt to find something new that would perform equally if not better than my current tried-and-true. It’s been taking me weeks to find a concealer from a new launch that would catch my eye and that is how I happened to pick up the Too Faced the Born This Way Naturally Radiant Concealer ($28 / 0.23 oz) in the shade Light-Medium. For their Fall 2016 collection, Too Faced released a bunch of new makeup goodies including the raved about Born This Way Foundation ($39 / 1.0 oz) and of course the accompanying Born This Way Naturally Radiant Concealer ($28 / 0.23 oz).

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While concealer is a staple, it’s not a product I take lightly or purchase rampantly on impulse just to try it. Most brands offer more than one type of concealing formula. I personally look for liquid-based only that have a smooth, creamy texture and are easy to blend into the skin. I don’t do cream-based, I don’t do powder-based, I don’t do crayon formulas. I prefer, well need, medium to full coverage with a radiant looking finish. Ideally I would love a 100% full coverage but most formulas with that kind of power are often way too thick. While this may sound like a laundry list of high-maintenance requests, there’s a reason why I’m a bit selective when it comes to concealers and that is because I inherited the lovely emphasized dark circles that runs through my family and no amount of lifestyle changes will ever be able to fix that. I did also discover the blow-my-mindnesss that are corrective concealers, but it takes a good follow-up product to fully execute a successful non-dark circle visage.

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The Too Faced Born This Way Concealer has 10 shade selections available. I decided on Light-Medium because I love a radiant, highlighted under-eye area to provide a little brightness to the face. Unfortunately I have not gotten around to trying their foundation just yet but according to the product details the concealer contains much of the same ingredients like Coconut Water to replenish moisture levels, Alpine Rose to brighten and boost radiance, and Hyaluronic Acid for a smoother, more youthful appearance. And it’s oil-free!

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First off, I really like the applicator. Just like my UD concealer it comes with a flexible doe foot wand that easily swipes on and disperses product where I want it. The formula is really creamy, I would say borderline liquidy, and it blended very nicely with no issues in the creasing or caking departments after ample wear time. However, coverage is something to be desired. The consistency of the product once swiped on starts rather thick and quite pigmented, but as soon as I started blending it out with my Beautyblender it sheered out so much that coverage could be determined as minimal if there at all. The texture itself is not super hydrating, but it’s not dry either and kind of teeters in between. I tried layering up to 3 coats and while coverage slow-crawled to a light-medium tier instead of sheer, this also came with creasing issues and the all-too apparent emphasis of my already pretty dark circles. Remember kids, the more you layer, the more you enhance the problem. The concealer wore on me for about 6 hours with setting powder before I could not even notice there was any product left.

Swatched on the arm with 3 swipes:

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Here’s an up-close image of the ingredients list:

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For me, this was a complete miss. The formula was too inconsistent and did not provide the coverage I personally need to hide or even remotely subdue my dark circles. Overall, I did like the creaminess of the product but it just failed in every other aspect. That being said, don’t just go off my review to determine whether you should buy it for yourself or not. Keep in mind that my dark circles are not completely horrendous but it does require a heavy-duty concealer in order to even them out and this is in conjunction with a corrective concealer. If you’re someone who needs little to no coverage, then this would be a great product to have in your stash to fix small blemishes and to brighten the under-eye area. As the name states, Born This Way, suggests that it’s supposed to make one look effortless and make the skin appear like you were born with an even complexion. I find that for someone who doesn’t need much that would definitely apply – but for those of us who look chronically exhausted or like we got punched in the eyeballs just 5 minutes ago, we need something more among the lines of I Wake Up Like Dis, Always.

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